28 children are dying daily in Venezuela. Venezuela is also running short on 85% of medicine.
CompartePorUnaVida is an NGO dedicated to collecting and delivering supplies to the children in Venezuelan hospitals.
INSIGHT: We don’t feel the impact of the problem in Venezuela because we are too far away.
IDEA: Expose the problem in people’s faces and show them exactly who they can help and how they can help.
OUT OF HOME: People have to empty out their pockets when going through airport security. So why not empty out your pockets and donate to a Venezuelan child in need? Signs in the airport bins encourage you to do so.
Once a donation is made, signs around the airport acknowledge the donor, while introducing them to child they are helping.
SOCIAL MEDIA: An Instagram account would feature a Venezuelan child daily. A link would take you to CompartePorUnaVida’s GoFundMe page where you can donate and help the child-of-the-day.
GUERRILLA: Target cities with large Venezuelan communities, such as FL, TX, NY and CA. Have local Venezuelan restaurants and food trucks feature a Give For a Life Menu. While guests are eating, they can order for a Venezuelan child in need.
COPYWRITER | DAPHNE LEFRAN DIGITAL DESIGNER | REBECA MORENO