CLIMATE CHANGE AWARENESS CAMPAIGN
People see climate change as a distant problem- distant in space, time and species.
INSIGHT: It’s human instinct to protect children. Kids move us— and they can move us to act on the greatest challenge of our lifetime.
IDEA: Climate change is real. You may not live to see its impact, but your children will. What kind of world are we leaving for our children?
Connect4Climate is a global partnership program launched by the World Bank Group and the Italian Ministry of Environment, that takes on climate change by promoting solutions and empowering people to act.
SNAPCHAT SPECTACLES POP-UP EVENTS: Pop-up events held in MIA, NYC, LA. Snapchat Spectacles will show you what the biggest climate change threat to your area is, depending on your geolocation. For instance, forest fires due to drought is the biggest threat to the LA area. Share the future you see by uploading to your Snapchat story.
SNAPCHAT ENVIRONMENTAL LENSES: See the world our children will see in the year 2050. Augmented reality simulates environmental threats such as flooding, pollution and forest fires on your surroundings.
OUT OF HOME:
COPYWRITER | DAPHNE LEFRAN DIGITAL DESIGNER | REBECA MORENO